Frenemies - Where Growth Meets Reality

Frenemies — Where Growth Meets Reality
Sales and marketing. They need each other. They blame each other. And somewhere in that tension is where real growth happens. Frenemies is the B2B SaaS podcast that brings the conversations most teams have only behind closed doors to light. Every episode, host Julia Hartwig sits down with sales leaders, marketers, founders, and operators to get into what alignment actually looks like in practice — not in the playbook. We talk about demand generation, go-to-market strategy, ICP discipline, attribution, long sales cycles, and the cultural gaps that keep revenue teams from working together properly. Guests come from across Europe and beyond, bringing real experience from scale-ups, enterprises, and everything in between. New episodes every two weeks.