Fred Buckley

When I was 18, I decided to avoid uni and create a men’s jewellery brand called Cernucci. The journey has been wild and we’ve evolved into a men’s and women’s fashion brand, with ambitions to truly become the best at what we do.

I created this channel to document what the brand and I are working on, my thoughts and insights, the ups and downs and everything in between. I hope it inspires you to join this community and chase your own dreams.