First Gentleman Bryon Noem

Bryon Noem became the first First Gentleman of South Dakota on January 5, 2019, when his wife, Kristi Noem, was sworn in as the 33rd governor of South Dakota.

Bryon grew up on a farm near Bryant, South Dakota. He graduated from Northern State University with a degree in business and finance. Bryon continues to operate an insurance agency and coaches basketball.

Bryon often says the best decision he ever made was marrying Kristi Arnold – a girl from his high school. Together, they have operated a farm and ranch, opened an ice cream shop, helped manage a family restaurant, and pursued numerous other business ventures. Their greatest accomplishment, though, has been raising their three children: Kassidy (who recently married Kyle), Kennedy, and Booker.

As First Gentleman, Bryon is telling the stories of small town South Dakota and celebrating the hidden gems found throughout the state. His passion is people; his mission is to highlight the people and places of small town South Dakota.