Finite Markets Lab | Complex B2B GTM

Finite Markets Lab is a podcast about GTM in complex B2B and concentrated markets - where a relatively small number of accounts can drive most of the revenue.

Most B2B advice assumes an almost infinite market: thousands of prospects, more leads, more outreach, more experiments.

That logic breaks when your buyer universe is small, industries are concentrated, and every important account matters.

I’m Tihon Erofeenko. I talk with founders, GTM leaders and practitioners who’ve actually operated in these markets.
We cover enterprise sales, key accounts, founder-led sales, account-based marketing, land and expand, partnerships, thought leadership, targeted outreach, and scaling rainmakers.

The goal is simple: understand what actually works when there may be only 50, 100 or 500 companies that really matter - and what burns access you may need for years.