Feral Soul Collective

This channel is for founder-led brands that want growth without selling out.

I’ve spent more than 25 years inside the overland and outdoor, craft food & beverage, and nonprofit spaces; working with founders, building communities, and shaping brands that actually mean something.

Here you’ll find practical strategy, candid takes on the industry, and behind-the-scenes thinking from the trail.

If you care about story, craft, and connection more than hype and algorithms, you’ll fit right in here.