FeaturesFirst Auto

Smart cars require smarter drivers. At FeaturesFirst Auto, we are on a mission to bring ADAS education to 100,000 drivers by 2027, closing the knowledge gap between the safety technology already in vehicles and the drivers behind the wheel.

Our FeaturED™ Microlearning Platform delivers consistent, accessible ADAS education across the entire vehicle ownership lifecycle, from pre to post-purchase, capturing user behavior, survey results, and driver insights. We partner with dealerships, insurers, commercial fleets, and traffic safety nonprofit organizations to ensure that every driver, from first-time owners to professional drivers, is competent, confident, and aware of the limitations of their vehicle's safety technology. 

On The FeaturesTalk Podcast, we don’t just explain the tech; we empower drivers to use it wisely,  bridging the gap between cutting-edge technology and real-world safety.

🔔 Subscribe and join our mission to bridge the ADAS knowledge gap for 100,000 drivers!