Execon | Executive Consulting

This channel is for students studying Digital & Social Media Marketing.

Topics Covered:
Week 1 - Digital Marketing Foundations
Week 2 - Web Design
Week 3 - Digital Analytics
Week 4 - Search Engine Optimisation
Week 5 - Paid Search Marketing
Week 6 - Display Advertising
Week 7 - Email Marketing
Week 8 - Social Media 1
Week 9 - Social Media 2
Week 10 - Online Reputation Management
Week 11 - Mobile Marketing
Week 12 - Digital Strategy

Recommended Text: Larson & Draper 2022, Digital Marketing Essentials, STUKENT.