Evergreen Journal

These are the stories of the Evergreen movement. 

Evergreen leaders choose a different path—one rooted in purpose, people-first leadership, and privately held ownership. Rather than optimizing for fast exits, they focus on building enduring businesses that serve their employees, customers, and communities over generations.

This channel shares conversations, talks, and insights drawn from more than a decade of learning within the Evergreen movement. Much of this work lives inside Evergreen Journal+ (EJ+), our subscription-based knowledge library—where hundreds of articles and videos are organized to help leaders find clarity, perspective, and practical guidance for real-world challenges. Visit www.tugboatinstitute.com to subscribe to this rich library of Evergreen wisdom and insights as well as quarterly live, virtual events with select speakers, and more!