Essential Baits

Widely regarded as the most respected bait company on the planet when it comes to producing high quality cutting-edge carp baits. 

Established in 1984 and 38 years later is now the longest standing bait company in the world!

A family-based business headed by Mike Willmott, author of Carp Life 1, published in 2003 and Carp Life 2, published in 2016.