Esa-Petri Tirkkonen

Technology without unit economics is just an expensive hobby.
Welcome to the channel where we build Profit Engines.

I’m Esa-Petri Tirkkonen: 10-year CTO, 3x Founder, and an AI-Native Executive. For 12 years, I've operated as a Commercial CTO, running P&Ls, averting insolvency, and rebuilding operations with AI when traditional leadership failed. I work with founders, executives, investors, and professional-service firms to find where companies are leaking time, money, trust, and execution capacity, then turn that into practical fixes.

I don't just build software. I build Operational Leverage.

This channel shares battle-tested strategies on:
- P&L-Driven Tech: Build lean, profitable AI systems.
- AI Automation: Replace headcount with autonomous agents.
- Turnaround Tactics: Stabilize & scale under extreme pressure.
- Revenue-First Product: Build what sells, not just what's cool.

Hit subscribe and Let’s get to work.