Erin Hatzikostas I b Authentic Inc

In a world where corporate success often seems to demand conformity, b Authentic Inc stands as a beacon for leaders and organizations trapped in the false choice between being genuine and being effective. We believe that authenticity isn't just a personal value—it's your greatest competitive advantage.

Founded by Erin Hatzikostas, a former turnaround CEO of a 9-figure company, Erin is an internationally recognized thought leader on the impact of authenticity in the workplace. She's a 2-time, award-winning author, TEDx speaker, co-host of the "b Cause Work Doesn't Have to Suck" podcast, and a Differentiation Consultant.

Through our workshops, consulting, coaching, and keynotes, we offer practical (and liberating) strategies and tactics that help individuals and organizations stand out. Our approach is refreshingly direct, often irreverent, and always focused on creating measurable impact alongside personal transformation.