Erik Cocks - Marketing Trail Mix 

Most marketing advice you see on YouTube is filmed in fake offices with rented sports cars in the background.
I film from my travels. Why? Because running a small business feels a lot like surviving out here. It’s steep, the terrain changes constantly, and if you don’t have the right supplies... you won't make it to the top.

I’m Erik Cocks. For over 25 years, I’ve been in the marketing trenches, working with everyone from massive Fortune 500 companies to scrappy local startups.

But for the last seven years, I’ve taken my work on the road, traveling full-time in my RV. I’ve learned that whether you’re trying to navigate a national park or navigate Google Maps local SEO, the principles of survival are the same.
When you’re on a long hike, you don’t want a five-course meal. You want trail mix. Quick, potent energy that keeps you moving.
That’s why I created this channel: Marketing Trail Mix.