Efteamum Rajin

I'm Efteamum Rajin, an SEO professional and website strategist specialising in local search optimisation for New Zealand service businesses.
On this channel, I share everything I learn while working on real SEO projects. That includes website structure planning, Google Business Profile strategies, content planning, and what actually works in local search right now.
No fluff. No generic advice. Just real insights from actual projects.
What you'll find here:
Website structure breakdowns and how to plan pages that rank. Google Business Profile strategies that improve local visibility. Content planning tips that build topical authority. Common SEO mistakes and how to avoid them. Behind-the-scenes looks at how I approach client projects at MyBrandE.
Who this channel is for:
Business owners in New Zealand who want to understand how SEO actually works. Marketing managers who handle local search for their companies. Anyone building or planning a website for a service-based business.