Shonov Talks

A podcast about the Silver Economy: markets, technology, and careers 45+.
Host — Denis Shonov, SilverTech entrepreneur, 27, PhD student at the Russian Academy of Sciences; graduate of the HSE Business School and the London School of Economics.

The world is aging fast, and the 45+ population is growing — yet most systems still write them off as “retired.” Banking products, HR policies, education, and media are all built for the 20–35 demographic, while people in the second half of life lack clear paths for careers, finances, and self-care.

In Shonov Speaks, I explore 45+ as the age of strength, not decline. We talk about professions and business models that thrive after forty, how governments and companies compete for experienced talent, which technologies and services help people stay in the game and reinvent themselves, and how to build a life where, after 40, there’s still influence, income, and a sense of future.