dr. Zanna van der Aa

Dr. Zanna van der Aa has worked with global clients like Randstad, Egon Zehnder, Allianz and Zain to successfully implement her methodology for CX transformation that fosters Human Centricity. She has developed this metholodogy based on 25+ years of experience in Customer Experience and her PhD in CX as well. 

She is a podcast host, author, a guest lecturer at London Business School and has also put all of her extensive knowledge into an online training. Her purpose? To have a positive impact on the world by working with c-level looking for a more human centric culture by focusing on customers, employees and purpose. These are the 3 pillars of her proven CX transformation approach.