Discipline Over Comfort Podcast

The Local Marketing & Leadership Podcast is hosted by Bob Theriot, a marketing executive, entrepreneur, author, and business leader with more than 25 years of experience helping companies grow and succeed. Each episode delivers practical insights on leadership, business, marketing, sales, artificial intelligence, and personal development.

Through conversations with executives, entrepreneurs, and industry leaders, Bob shares real-world strategies for building stronger teams, improving company culture, growing revenue, leveraging AI, and executing at a higher level.

Whether you're a business owner, marketer, salesperson, executive, or aspiring leader, you'll gain actionable ideas you can apply immediately. The mission is simple: provide value, inspire growth, and help listeners become better leaders and build better businesses.

Success isn't about knowing more—it's about executing better.