Dinkum Australia

Like all good ideas, Dinkum Australia was conceptualised around a fire, in outback South Australia. Unlike most genius ideas we all formulate when fueled by a beer or two, this one stuck! Our mission was to create a brand that we could finally identify with, it would reflect the qualities of Australian lifestyle we love and live. 

But what would we call it?

Two words, one phrase - Fair Dinkum. An expression used for centuries across Australia, Merriam Webster defines the phrase as “unquestionably good or genuine”. We couldn’t think of a more suited line to describe the Australian culture.