Demetrius Spates

Welcome to the channel for growth-minded home service leaders.

Here, we explore what it really takes to scale a business from $10 million to $50 million and beyond. Not through quick hacks or flashy campaigns, but through strategic marketing leadership that aligns with your sales, operations, and long-term vision.

As a Fractional CMO, I help business owners and executive teams think bigger by leading the marketing function, building internal teams, and developing systems that turn strategy into predictable results. 

I turned around a $50 million dollar logistics company and also building and exiting a junk removal company after scaling it to over $10k per month.

If you’re a service operator ready to dial in your marketing, expand into new markets, and free up time to work on the business, this channel is your playbook.

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Executive-level marketing strategy insights

Leadership frameworks for scaling teams and markets

Real-world lessons from the frontlines of growth