Decommoditized

Jesse James Wroblewski is a brand differentiation expert and is the owner of Decommoditized™. His book Marketing For Supervillains will spark a revolution amongst advertising & branding professionals who deserve more. It’s also a tome to help recruit new revolutionaries, currently in the form of business owners, who never want their business product or service to be looked at as a commodity.

Marketing For Supervillains is a serious book to approach brand differentiation, Decommoditization™, and, if one's aspirations are high enough, for world domination. Chock full of relevant pop culture references, Marketing For Supervillains will show aspiring differentiators how to approach the subject of becoming decommoditized.

Follow this detailed marketing differentiation process and achieve the high ground when presenting to and winning new clients. 

Tune in for video insights on brand differentiation and all around marketing supervillainism.