Nir Bashan

The Creator Mindset® is a creative approach to solving business problems in a new way. It focuses on attracting new customers, increasing profitability, improving customer service, and creating more meaningful business outcomes through creativity and innovation.

Nir Bashan is a world-renowned creativity expert, keynote speaker, and bestselling author. He has taught thousands of leaders and professionals around the globe how to harness creativity to improve performance, increase sales, strengthen customer relationships, and drive innovation. Nir spent over two decades developing a practical framework to codify creativity, which became The Creator Mindset®, published by McGraw Hill.

On this channel you'll find keynote speeches, innovation strategies, leadership insights, podcast interviews, and practical tools for business growth.