Craig On Content

I grew my own channels to 10M+ views — then started a paid UGC business completely from scratch. Sounds backwards. This channel is me documenting it, for real.

No guru fluff, no "10 secrets" — just the actual process of building a UGC business as it happens: the scripts, the pitches, the gear, the wins, and the stuff that flops. If you're a creator trying to turn content into paid brand work, or just curious how UGC actually works, follow along as I figure it out.

I also make UGC for brands.