Craig Kielburger, Ph.D

How to build your movement, one real story a week.

Why does Chick-fil-A earn more by closing on Sundays? Why did Kate Moss, who could sell almost anything, fail to sell wellness? Each week I take one story from business, politics, sports, culture, or world events, find the principle that made it work or fail, walk through the research behind it, and give you one lesson to use in whatever you're building.

I'm Craig Kielburger, a New York Times bestselling author and co-founder of Legacy+, building movements for more than 30 years with partners such as the NBA, MLB, and the MLK family.

You'll also find episodes of the My Legacy Podcast, which I co-host, featuring leaders like Melinda French Gates, John Legend, and Gloria Steinem.

If you've ever been part of something bigger than yourself, or want to be, you're in the right place.

Movements, built. Not observed.

Essays: https://substack.com/@craigkielburger
linktr.ee/craigkielburger