Clearing the Air

Clearing the Air is an independent European platform dedicated to accurate reporting, expert interviews, and evidence-led analysis on vaping, nicotine pouches, heated tobacco, and tobacco harm reduction.

We cover the latest policies from Brussels to national parliaments, unpack WHO positions, track FCTC developments, and highlight the lived experiences of consumers and experts affected by restrictive legislation.

On this channel you’ll find:
• Interviews with global harm-reduction leaders
• Investigations into black markets and unintended policy consequences
• Clear explanations of EU and national regulations
• Science-based breakdowns of new research
• Commentary on the future of safer nicotine innovation

Our goal: help policymakers, advocates, and consumers see through the fog of misinformation and understand what truly works to reduce harm.

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