Chris McLellan AI-Forward Marketing

AI is fundamentally altering the online customer experience, and marketing must adapt to reflect the new realities. 

- Campaigns are transforming into always-on systems
- Manipulation is being replaced by information
- Paid media is giving way to intelligent distribution
- Unique datasets have become critical company assets

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Chris McLellan is the co-author and Tech Lead for the Data Collaboration Framework, the Canadian and international standard for digital innovation, member of the Canadian Marketing Association's National AI Committee, and Founder of Ask AI, a nonprofit established in 2016 to produce content on AI and the future of work.