Chasing the Unicorn Podcast

Welcome to Chasing the Unicorn—a bourbon-forward show for people who want the signal, not the noise. We track American whiskey like a living market: releases, strategy, consumer behavior, and the real-world outcomes that prove what’s working.

Weekly format:
The Cut (Mon–Fri) — 90 seconds on what moved and why it matters.
The Cut: Long Pour Edition — a longer conversation where we unpack the week’s biggest highlights while we chase the perfect pour. We’ll talk about what’s in the glass, but we don’t rate and we don’t score—this is about the conversation and the signal.

AWIB (members):
If you want the full written brief behind each Cut, join AWIB: The Briefing Room on Patreon for the complete AMERICAN WHISKEY INDUSTRY BRIEF (AWIB), including additional subjects not covered in the daily snippet.

Find us here:
Website: https://www.ChasingTheUnicornPodcast.com

Patreon (AWIB: The Briefing Room): https://www.patreon.com/c/ChasingTheUnicornPodcast