Charms By Prince

My name is Amir Givens, and my entrepreneurship journey began with a deeply personal struggle. In 2021, I founded Charms by Prince as a therapeutic outlet to cope with my battles with depression and anxiety. Creating handmade bracelets became my way of transforming inner turmoil into tangible beauty, allowing me to channel my emotions into something positive and meaningful. This personal healing process sparked the idea that perhaps others could also find solace and strength in creative expression.