Category Pirates 🏴‍☠️

Category Pirates is where creators build new categories instead of competing in one someone else built. We teach Category Design: how to see, design, and claim a market you can own.

Here you'll find Creator Capitalist Conversations, interviews with designers who built something they own; the Pirate Street Journal, our take on the news shaping business; and shorts to help you reject the premise. Every episode breaks down a real category move, the strategy behind it, and the languaging you can steal.

Subscribe on Substack for the pods, and go monthly for the Pirate Street Journal deep dives: https://www.categorypirates.news/

Become a Founding subscriber to unlock The Pirate Eddie Bot and Christopher Bot: https://www.categorypirates.news/subscribe

Level up your company, career, and income? Apply to the Category Design Academy: https://www.categorypirates.com/academy

Follow Category Pirates on LinkedIn: linkedin.com/company/category-pirates/

Eddie Yoon
Christopher Lochhead
Bri Clark