Carrington Malin - Marketing

𝐂𝐚𝐫𝐫𝐢𝐧𝐠𝐭𝐨𝐧 𝐌𝐚𝐥𝐢𝐧 helps large organisations, digital brands and fast growing tech ventures with brand, communications and go-to-market strategies. He also has a focus on emerging technologies and the key trends that are shaping our new AI first world.

𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗳𝗼𝗿 𝗮𝗻 𝗔𝗜-𝗳𝗶𝗿𝘀𝘁 𝘄𝗼𝗿𝗹𝗱 
So, what does AI-first mean? Artificial intelligence is already being integrated intro every aspect of life, business and government, including marketing, media and communications. In fact, the response from any organisation to any consumer or business request is fast defaulting to AI-first communications - where customers are responded to directly using AI systems, instead of people. Large organisations are already doing this via email automation, AI chat, AI voice and - more recently - AI video. AI-first communications will have an enormous impact on customer experience, the customer journey and the customer's relationship with brands.

www.carringtonmalin.com