Cardinal Channel

Cardinal established on 1973. It started as an apparel home industry base in Bandung, Indonesia. With its Vision “ To be Number One in Apparel Business”, this apparel home industry business become better and bigger.

The management team have strategicaly provides overall direction to the enterprise and involves specifying the organization’s objectives, developing policies and plans designed to achieve these vision and objectives, and then allocating resources to implement the plans. Since the company start operating, managers had developed numerous models and frameworks to assist in strategic decision making in the context of complex environments and competitive dynamics.