Cardinal Bicycle

Cardinal is a leader in the cycling and business communities in Virginia, cultivating a love of cycling in generations of riders in a vibrant and growing outdoor sports destination. Follow our site for updates on the latest cycling product, maintenance tips, performance improvement, and more from our elite riders and coaches.

Cardinal Bicycle in Roanoke, Virginia has been serving riders in western Virginia since 1977 now with two locations, the original on Orange Ave., and the new Grandin Village location which opened in fall 2021. 

The 11,000 square-foot Grandin ride center was designed to meet all rider needs with the most skilled service department and largest bike inventory in SW Virginia, a Retul fit studio, showers, lockers, and a café serving food, premium coffee, and craft beer. The Orange Ave. location was remodeled in 2019 to better serve athletes and families in Roanoke, Hollins, Fincastle, Botetourt, and beyond. Learn more at cardinalbicycle.com.