Munching Carats by Carat Content

Hi, I’m Josef, founder and Creative Director of Carat Content. I’m fascinated by jewellery, the brands, the history, the craftsmanship and the stories behind it all.

On this channel, I go behind the scenes of jewellery shoots, explore iconic, forgotten and defunct jewellery brands, and unpack jewellery marketing, content and the people shaping the industry.

Carat Content is a Sydney-based jewellery content and marketing agency helping jewellery brands grow through strategy-led content.

Whether you work in jewellery, market a jewellery brand or simply love the world of jewellery, you’re in the right place.

Expect behind-the-scenes films, jewellery brand histories, industry stories, marketing insights and a closer look at how great jewellery content gets made.