Built Not Boosted - The Social Building Project

Built Not Boosted is Anna and Patrick's honest, behind-the-scenes account of growing audiences and generating real enquiries, without hacks, fake engagement or shouting into the algorithm void.

We're two small-business owners from Leicestershire, building and running our own social channels in public and sharing what we learn along the way:
• Social media that turns into conversations and leads
• Using AI to create better content faster, without losing trust or personality
• Networking, and building a personal brand people trust
• What works, what doesn't, and why: real experiments, real numbers, real lessons

If you're a business owner, adviser, freelancer or creator who wants social media to do something, not just look busy, you're in the right place.

Built. Tested. Refined. Not boosted.

Articles and guides: https://builtnotboosted.com