BUAISOU, Inc.

To “thrive in the hometown of indigo dye,” BUAISOU was established in Kamiita-cho, Tokushima in 2015. All processes, which were traditionally divided into separate specializations, are carried out within BUAISOU; from cultivating the raw indigo, fermenting the indigo leaves (Sukumo), dyeing, designing, all the way to production. We also make efforts in introducing the charm of natural indigo through offering workshops and other various activities.  Indigo dyeing is characterized by deep beautiful color and fastness. This is achieved using only indigo leaves, lye, bran, and shell lime. In 2018, we were able to realize our original dream of making hand-dyed indigo jeans. Our future goal is to grow our own cotton and weave it by ourselves.
「藍の本場で挑戦してみたい。」2015年、徳島県上板町にBUAISOUは立ち上がりました。原料となる藍の栽培をはじめ、蒅造り、染色、デザイン、製作まで昔から分業制であった藍染業を一貫して行い、藍染のオリジナル商品の製作、コラボレーション、国内外での展示やワークショップなどにも取り組み、様々な手法で天然藍の魅力を伝えています。蒅と木灰汁、ふすま、貝灰のみで発酵させた藍液で染めた藍は、深く美しい発色と高い堅牢度が特徴です。2018年には当初の夢であった、手で染めた藍染めのジーンズも完成しました。