Blue Square Alliance Against Hate

The Blue Square Alliance Against Hate (BSA) was founded by Robert Kraft in 2019 to stand up to Jewish hate and all hate by inspiring Americans to become active allies in this fight. BSA empowers people of all backgrounds to #StandUpToJewishHate whenever and wherever they see it.

Introduced in 2023, the Blue Square, or #🟦, is the universal symbol for unity in the fight against antisemitism. The #🟦 represents the small % of the U.S. population that Jewish people make up—and highlights that Jews are disproportionately the victims of 69% of all religious hate crimes.

Join the movement and show your allyship today.