Jim Thompson | Bright Trail Customer Development

Bright Trail founder Jim Thompson has grown digital audiences for some of America's biggest media brands including Fox Interactive, Billboard, Hollywood Reporter and Gary Vaynerchuk's personal brand.

Today, Bright Trail helps business owners build personal brands by combining audience development, content strategy, and original consumer research. Through independent studies and industry reports, Bright Trail identifies emerging shifts in customer behavior and attention, helping clients create content and messaging that align with how people actually discover, evaluate, and trust businesses.