Brandon Fassberg

Welcome to the channel! 🍵 I’m Brandon, a CPG founder (formerly scaled to Whole Foods) on a mission to re-engineer how we fuel our creative flow.

I’m currently building GOOD HOUR—a Performance Matcha System designed for the builders, the creators, and the doers who refuse to settle for sugary lattes and caffeine crashes. We’ve gone to the source in Uji, Kyoto, to bring a 3.5g "Barista-Grade" ritual to your desk.

Subscribe to follow the raw, unfiltered journey of building a luxury CPG brand from the ground up—from sourcing ingredients in Japan to engineering the perfect "Signature Shake" packaging.

JOIN THE FOUNDATION:
Batch 001 drops on 5/1/26. Limited to 240 Foundation Kits.

Secure your place on the priority list:
👉 goodhourmatcha.com