Brand Metrics AB

Brand Metrics provides the only platform to measure brand uplift for digital ad campaigns, including display, branded content and video, even campaigns as small as 50,000 impressions, to ensure publishers have tangible proof of their value for even smaller clients. Simple and powerful, our survey-based SaaS technology calculates brand lift across four key metrics: awareness, consideration, brand preference and action intent and compares these scores against Brand Metrics’ global benchmarks, allowing full comparability from campaign to campaign. Our SaaS technology is used by over 40 global publishers including Bloomberg, MediaFin, JPIMedia, The Ozone Project, Financial Times and Burda Forward, providing them with tangible proof of their site’s value.