BrandMapp by WhyFive

Now in its 12th year, BrandMapp is South Africa’s largest independent study of middle-class and top end adults – the 13.6 million adults living in households with income of more than R10 000 a month. The annual, online study is based on a super sample of more than 35 000 respondents and includes 240 measures, 1 300 brand filters, 350 media filters and more than 130 shopping malls. BrandMapp offers brands an unfair strategic advantage!  We believe strategic insights that unpack the WHY behind human perception and behaviour are key to creating sustainable products, services and businesses. And sustainability, in all its guises, is the path to a better future.
 
 “Stories are just data with a soul”.