Boxer Superstores

Our Legacy: Who are we?

Boxer is one of the fastest growing discount supermarkets in Southern Africa. With a cemented set of ‘people centered’ goals and values, we have positioned ourselves as ‘Africa’s Favourite Discount Supermarket’ - a discounter that caters for the needs of the enlarged middle to lower income consumer market. Since our beginnings, more than four decades ago in 1977, in KwaZulu-Natal’s Empangeni community, the Boxer brand has grown far and wide and includes well defined retail offerings that boast stores spread in every province of South Africa, as well as in the Kingdom of Eswatini.

Boxer is a fully fledged retailer across all its formats, selling products and services at discounted prices. The Company serves a diverse consumer base. As of September 2023, we currently have 288 Superstores, 141 Liquor Stores & 31 Build Stores across South Africa & Eswatini giving us a total of 460 stores where we'll ensure that you 'Never pay more than the Boxer price'!