Boracho Boyz

In 1989 our first hang tag read as follows:

The Story
Back in the Spring of ‘88 a group of surfers from Santa Barbara headed down to Ensenada, Mexico for a weekend of sun, surf and cerveza.It was there that a little gray Mexican man first called the boys what you know them as today. It caught on immediately and the Boracho Boyz were born. Since then they have become living legends and are still together in Santa Barbara. That’s a true story. The legend part we kinda threw in there, but it’s a true story. 

The Name. 
The townspeople informed us that borracho literally meant “drunk.” Well, we didn’t want to be known back home as “The Drunk Boys,” so we changed the spelling and made up our own definition. We dropped the second ‘R’ so we wouldn’t have to roll our tongues and we think our definition is a little better too. BORACHO (bo ra’ cho), having a blast doing anything you do, at any time, at any age, with no regrets. That’s true Boracho style.