Beyond 40 Personalised Fitness

James is both the founder and director of Beyond40 and has worked in the personal health and wellness industry for over 26 years. He is a fully qualified health professional and has over 30,000 hours of personal training and wellness coaching behind him.

The vision for the Beyond40 concept began in 2017 with Bella Mezzo, a longstanding client of James’s of 10 years. Being 86 years old, James and Bella focused diligently on maintaining the quality of Bella’s lifestyle; working on his functionality through various training methods. 

This got James thinking and he recognised the importance of individual well-being and longevity – identifying that the last decade spent working with Bella had a huge positive impact on the quality and enjoyment of Bella’s later years.

James also noticed the physical day to day struggles of his parents and the elderly population and after talking with a number of his friends who shared similar experiences, he decided to design the foundations of Beyond40.