BAD 2 BADASS: Paid Search for B2B Software Brands

Growing a B2B software company is HARD.

Growing it while your paid search burns budget on leads that never become pipeline is even HARDER.

Trying to fix that yourself while you run the rest of GTM? This is why I founded BAD 2 BADASS. So B2B software companies can get the proper guidance and support from a senior paid search specialist who's:

↳ Spent 10+ years running paid search for B2B & B2C brands
↳ Managed $68M+ in ad spend and generated $560M+ in attributable revenue
↳ Ran paid search for Fortinet, SonicWall, LogRhythm, DataStax, Quest Software, One Identity, and many more
↳ Took a cybersecurity company from 8 qualified leads a month to 1,200+
↳ Drove $33M in pipeline and cut cost-per-qualified-lead 77% for an Enterprise GenAI company
↳ Grew SEM-driven leads 527% and cut cost per acquisition 83% for a cybersecurity company
↳ And built paid search teams from zero.

Are you ready to turn your paid search into a pipeline and revenue?

Let's chat: https://bad2badass.com