BAD 2 BADASS: Google Ads Accountable to Revenue

Most Google Ads accounts are optimized around the easiest thing to measure: the lead. So the account gets better at producing leads, but no better at producing customers.

This channel is about running it the other way.

I'm Romario Martin. I've managed $68M+ in ad spend and driven $560M+ in revenue over 10+ years, and I run BAD 2 BADASS, the Google Ads agency that's accountable to revenue. I connect ad spend to what happens after the click, then use that to decide where the budget goes.

What you'll find here:

• Real account teardowns — where the money leaks, and what I'd fix first
• Connecting Google Ads to your CRM so bidding follows revenue, not calls or form fills
• What separates a lead from a customer, and why most accounts can't tell
• Lessons from 10 years and $68M+ in ad spend, including the expensive mistakes

For B2B software and remodeling businesses tired of reports that look better than the pipeline.

Subscribe if you'd rather buy customers than clicks.