Backbay Life

At Backbay, hydration is a lifestyle of wellness, sustainability, and conscious choice. Guided by our philosophy—Sense. Savour. Sustain.—we help you sense purity, savour each sip, and sustain the planet. Co-founded by Bhumi Pednekar and Samiksha Pednekar, Backbay is more than a beverage brand—it’s a movement toward mindful living. Our debut, Backbay Aqua, offers responsibly sourced mineral water in FSC®️-certified gable-top cartons with sugarcane resin caps, reducing single-use plastic. Soon, we’ll expand into sparkling and functional waters, blending taste, wellness, and conscious design in every sip.