Baby Friendly Initiative UK

The UK Committee for UNICEF (UNICEF UK) Baby Friendly Initiative, introduced to the UK in 1995, is based on a global accreditation programme of UNICEF and the World Health Organization. It is designed to support breastfeeding and parent-infant relationships by working with public services to improve standards of care. It is the first-ever national intervention to have a positive effect on breastfeeding rates in the UK. The UK Committee for UNICEF (UNICEF UK), is a charity entirely funded by supporters, raising funds for UNICEF’s work for children globally 🌍💙