Alisa Zhur

Alisa Zhur (fka Alice Stork) — founder of ICL.agency and placed.network.

I break down how media actually works: how visibility gets manufactured, how founders get covered, and what's really going on in AI, crypto and fintech. Founder interviews, media strategy, and straight talk on PR, advertising and AI search.

placed.network is a pay-per-placement PR marketplace — 1000+ outlets across 55 countries, transparent rates, no agency retainers. Built for founders who need a route, not another retainer.

Newsletter — "Everything is PR": spotting media manipulation and perception tricks in the news cycle, and the visibility trends founders and brands can hijack. https://azhur.beehiiv.com

Business enquiries: alice@icl.agency