Kristijan Arapov

I help eCommerce and DTC brands unlock profitable growth through performance marketing, positioning, and conversion strategy. I’ve managed more than $100M in ad spend across Meta, Google, and TikTok, driving scalable results for YC-backed startups, multi-million-dollar DTC brands, and everything in between.

My approach combines data-driven strategy with direct-response psychology.

I’m often brought in when brands need to:
- Lower CPA while increasing revenue per session (RPS)
- Unlock new growth angles through creative, offer or landing page testing
- Build scalable paid acquisition systems that don’t burn money in scaling phases
- Align marketing execution with long-term positioning

I focus on smarter growth, not just bigger spend, because scaling only works if it’s profitable and sustainable.

If you’re a brand looking to sharpen your strategy, scale your acquisition, or unlock the next stage of growth, let’s connect.