Afroditi Arampatzi

Hi, I'm Afroditi.

I'm the founder of Sustainable Growth, a brand strategy and marketing consultancy based in Thessaloniki. I work with hospitality, healthcare, and wellness brands that want to build real positioning — not just chase visibility.

Over the past 17 years, I've led marketing across agencies and in-house teams, built campaigns that actually moved numbers, and spent a lot of hours obsessing over what makes a brand memorable.

These days, my focus is on brand strategy, Answer Engine Optimization (AEO), content that reads like a human wrote it, and helping founders make sharper marketing decisions with AI.
This is where I share what I'm learning, testing, and rethinking out loud. Expect straight talk on positioning, content, and the shifts reshaping marketing right now.

Let's build something worth remembering.