Applied Brand Science

Applied Brand Science helps marketing leaders (CMOs, MDs, entrepreneurs, CEOs, etc.) learn and apply the laws of brand science to grow their business. 

There’s a “secret” science to brand growth. It describes the universal laws of how people buy, how firms compete, how advertising works, and how brands grow. Like the laws of physics, it applies to every brand — in every category, country, and growth stage. And it’s still virtually unknown to most marketers.

Wouldn’t you like your team to know this science?

Ethan Decker, PhD is a brand strategist and marketing expert who has spent 15 years doing award-winning brand strategy, advertising, and market research for some of the world’s biggest brands.  He has a PhD in quantitative ecology and has used that scientific training to unlock the science of brand growth. 

Only his friends call him Doctor Decker. And only in jest.