Apero Label

Apéro is an Australian label synonymous with elevated and aspirational maternity fashion. Established in 2017 as a fashion label, our founder and designer, Rachel Mellers-Smith, initially aimed to empower and instill confidence in women through expressive dressing. However, as Rachel embarked on her own journey to motherhood, Apéro evolved.

Witnessing her friends’ struggles to find elegant yet feeding-friendly clothes, Rachel identified a gap in the market. This led to the introduction of maternity and feeding-friendly styles, shaping Apéro into what it is today -

a label that helps women feel confident and stylish through every stage of motherhood.