Anita Valentinova | Anivalent

I’m Anita, a product management and growth professional.

I work across connected customer journeys: how people discover an offer, understand it, become customers and get value from a product or service. I connect customer research and behavioural data to understand where people struggle and what to improve.

Here I share product decisions, positioning and messaging, website and product optimisation, and experimentation, alongside prototypes and entrepreneurial lessons from my own projects.

Expect practical examples, opinions, research and work in progress, including what I’m learning and building with AI.

My work and writing: https://anivalent.me